Internet Connections

Liking it, tweeting it, sharing it, pinning it…social media sites seem to dominate much of our online time. While some sites are largely social, other sites use the social media model to help employers and potential employees find each other. LinkedIn is the most famous example of sites where people show their work history, experience and skills and if they are looking for a job. These sites also allow companies to see if you’re the right person for the job.

Jobvite, a social recruiting platform, found that many people are using social media to find jobs. Over 90% of employers used social media to find employees in 2012 and 2/3 of companies now recruit via Facebook, over half use Twitter and almost all use LinkedIn. The survey found two big benefits for employers who use these websites: 43% thought the quality of applicants has improved because of social media and 20% said it is quicker to find people.

Computing Word of the Day: Platform: In this article, platform means a type of software.
Business Word of the Day: Headhunter: Nothing to be scared of, a headhunter is someone who looks for talented people to fill their positions.

Social sites know about the trend and some offer special platforms to help headhunters and in-house recruiters. LinkedIn for example has Recruiter, which allows headhunters to search its nearly 200 million profiles and contact potential candidates. LinkedIn is like a ‘professional Facebook’ and has been financially successful because of it. The company’s online recruitment division earned more than 138 million USD in the third quarter of 2012, 55% of its total revenue. Last November, Facebook launched a social jobs app that collects job advertisements from Monster and other sites and lets members share them with friends.

Start-ups see potential here. One is social job-search company Entelo. It looks through Twitter, Google+ and other sites, using its self-designed algorithms to find people for specific jobs and predict which may be open to offers. For example, if a Twitter user changes their location on their profile, it may be because they’ve moved and will be looking for a job. Another start-up, BranchOut has an app that uses Facebook profiles. Users can search for jobs using their list of Facebook friends and their friends’ connections as well as post videos and photos to a special profile that shows their career achievements.

“In my opinion social media changed the world of headhunting,” Veronika, a Prague headhunter, told The Word. One advantage is that it allowed employers to see who the people were. However, she questions whether all the facts are shown.

Veronika believes that having an online profile is very important but she thinks people should be honest, only include relevant experience and design a simple, easy to read profile.

“It’s also important to choose the right place for the profile,” she said. “Be sure to find the right group, place, web sites etc.”

Job boards replaced newspaper job advertisements and now it seems social media will be the new way to look for work.

Original article by Jacy Meyer – Phoenix, Arizona. Text edited by The Word’s methodology team

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People spend a lot of time on social media sites. Therefore, it makes sense that people will start using them to find people for positions or people will use them to find jobs. LinkedIn is one example of a site where people show their work history, experience and skills and if they are looking for a job. These sites also allow companies to see if you’re the right person for the job.

Computing Word of the Day: Platform: In this article, platform means a type of software.

Jobvite, a social recruiting platform, found that using social media is a popular way to find people. Over 90% of employers used social media to find employees in 2012 and 2/3 of companies now recruit via Facebook, over half use Twitter and almost all use LinkedIn. The survey found these websites are good for two reasons: 43% thought the quality of applicants has improved because of social media and 20% said it is quicker to find people.

Using social media to find people has become good business. LinkedIn made more than 138 million USD in the third quarter of 2012, 55% of its total revenue from its recruitment division. Last November, Facebook started a social jobs app that collects job advertisements from Monster and other sites and lets members share them with friends.

Business Word of the Day: Headhunter: Nothing to be scared of, a headhunter is someone who looks for talented people to fill their positions.

The Word spoke with Veronika a Prague-based headhunter to get some ideas about the use of social media to find jobs and people.

“In my opinion social media changed the world of headhunting,” Veronika said. One advantage is that it allowed employers to see who the people were. However, she questions whether all the facts are shown.

Veronika believes that having an online profile is very important but she thinks people should be honest, only include relevant experience and design a simple, easy to read profile.

“It’s also important to choose the right place for the profile,” she said. “Be sure to find the right group, place, web sites etc.”

Job boards replaced newspaper job advertisements and now it seems social media will be the new way to look for work.

Original article by Jacy Meyer – Phoenix, Arizona. Text edited by The Word’s methodology team

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Liking it, tweeting it, sharing it, pinning it…social media sites seem to dominate much of our online time. While much of it is ‘social’ – meaning we are dealing with friends and family for fun – some of these sites, like LinkedIn, are designed for business. People use them to showcase their work history, experience and skills and, if they are in the market, announce they are looking for new career opportunities. Social media recruiting is playing a large role in how employers are not only finding you, but also checking to see if you are a proper fit for their company. Active job seekers are doing the same thing – looking for jobs on companies’ social media sites and investigating them to see if they’d be a good place to work.

Jobvite, a social recruiting platform, found that the social media recruiting market is alive and well. Over 90% of employers used social recruiting in 2012 and 2/3 of companies now recruit via Facebook, over half use Twitter and almost all use LinkedIn. The survey found two big benefits for employers using this type of recruiting: 43% felt the quality of applicants has improved thanks to social media and 20% said it takes less time to hire when using social recruiting.

Social sites are on to the trend and some offer special platforms aimed at headhunters and in-house recruiters. LinkedIn for example has Recruiter, which allows headhunters to search its nearly 200 million profiles and contact potential candidates. LinkedIn positioned itself from the beginning as a ‘professional Facebook’ and is cashing in on it: The company’s online recruitment division generated more than 138 million USD in the third quarter of 2012, 55% of its total revenue. Last November, Facebook launched a social jobs app that aggregates job listings from Monster and other sites and lets members share them with friends.

Start-ups see potential here. One is social job-search company Entelo. It sifts through Twitter, Google+ and other sites, using its self-designed algorithms to find candidates for specific jobs and predict which may be open to offers. For example, if a Twitter user changes their location on their profile, it may be a sign they’ve moved and will be looking for a job. Another start-up, BranchOut has an app that uses Facebook profiles. Users can search for jobs using their list of Facebook friends and their friends’ connections as well as post videos and photos to a special profile that showcases their career achievements.

“In my opinion social media changed the world of headhunting,” Veronika, a Prague headhunter, told The Word. “Finally you can see people, you know who they are, what they are looking for and even if they are active job seekers or not. But there is also a big minus as social media allows people to show only what they want to be seen and their profiles are not usually their real resume.”

Figurative language: arsenal: An arsenal is literally the name of the place weapons are stored. It’s the origin of the famous football club’s name. In this article, the author is using it figuratively to describe the collection of techniques the person has available. This language makes the person sound like they are more strategic in their activities.

Karolina, another Prague headhunter agrees – she says social media is now 90% of her work. Both women list LinkedIn as their top choice, but add Facebook, xing, professional forums and even Twitter as tools in their arsenal.

Jobvite didn’t just want to know about employers, but how are active job seekers using social media to find a new post? Turns out, 88% of all job seekers have at least one social networking profile; 64% have two profiles and 44% have three. The headhunters we spoke with say having an online profile is critical. Veronika advises being honest, only including relevant experience and designing a simple, easy to read profile.

“It’s also important to choose the right place for the profile,” she said. “Be sure to find the right group, place, web sites etc.”

Idiom: To put yourself in someone’s shoes: To imagine yourself in a another person’s situation.

Karolina believes a good job seeker should put themselves in a potential employer’s shoes.

“What would you like to read and know about the candidate?” she said. “I recommend being more specific in your CV instead of trying to put everything in there. In this case, less is more.”

Job boards took the place of the traditional newspaper want ad and now it seems social media is usurping the job boards. But they too are trying to get into the social act, with large ones like Monster.com creating BeKnown which helps job seekers find jobs through Facebook connections. CareerBuilder has a Facebook referral app which lets workers share their company’s open positions with their friends.

People often say looking for a job is a full-time job, and with so many tools available to both the searchers and the hirers, actively social is the new name of the game.

“Nowadays it is not enough if you search for a job on job portals,” Karolina said. “Everyone does it and there’s a lot of competition. I always suggest to my friends that they be proactive and approach the companies they would like to work for directly. It does not matter if they have open vacancies or not.”

Jacy Meyer – Phoenix, Arizona

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